BUSINESS ACROSS CULTURES不同文化的商业 下载 mobi 免费 pdf 百度网盘 epub 2025 在线 电子书

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

Introduction.

1. The organization as a cultural construct.

2. The organization of meaning: introducing value dimensions.

3. Further value dimensions.

4. Corporate culture.

5. Managing change and continuity across cultures.

6. Marketing across cultures.

7. Managing HR dilemmas across cultures.

8. Finance and accounting across cultures.

9. The quest for a new paradigm of international leadership.

10. The reconciling organization.

Notes and bibliography.

Index.

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作者简介：

　　FONS TROMPENAARS is Director of Trompenaars Hampden-Turner, an innovative centre of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author or co-author of several best-selling books in the field, including Riding the Waves of Culture, Die the Pediestrain Die? and 21 Leaders for the 21st Century.

　　PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaars Hampden-Turner