商务交流(双语版)(刘晓鹏) 下载 mobi 免费 pdf 百度网盘 epub 2025 在线 电子书

刘晓鹏、崔发强主编的《商务交流》以商务和管理活动为背景，按由简到繁、先基础后提高的思路编排，内容包括：有效信函的基础、各种信息的传达、求职,以及大型会议的演讲、报告等。后设习题，便于读者练习和自我检测。

《商务交流》适用于高职高专经贸类专业以及其他相关专业的师生使用，也可以作为涉外企业从业人员的自学资料。

1.Communication s Foundation1

1.1The importance communication1

1.2The managerial functio of communication1

1.3Formats for lette，memos，and e?mail messages2

1.3.1Formats for lette2

1.3.2Formats for Memos13

1.3.3Formats for e?Mail Messages17

2.The Structure of Your document20

2.1Choosing words20

2.2Developing sentences20

2.3Developing paragraphs22

2.3.1What is a paragraph?22

2.3.2The Basic Rule：Keep One Idea to One Paragraph22

2.3.3Elements of a Paragraph22

3.How to Start/Awer/End Lette24

3.1How to Start Your Letter24

3.1.1Thank You letter24

3.1.2A Letter of Request25

3.1.3Introduction letter25

3.2How to Awer Letter25

3.2.1Complaint Letter26

3.2.2Decline Letter27

3.3How to End Letter28

4.Good News29

4.1How to Write a Subject Line29

4.1.1Making Subject Lines Specific30

4.1.2Making Subject Lines Concise30

4.1.3Making Subject Lines Appropriate for the Pattern of

Organization30

4.2The Organization of Good News31

4.3When to use reader benefits 32

4.4The most common kinds of informative and positive messages33

4.4.1Thank?You and Congratulatory Notes33

4.4.2Adjustments and Respoes to Complaints35

4.4.3Tramittals36

4.4.4Confirmatio38

5.Bad News39

5.1The Parts of a Bad News39

5.1.1Subject Lines39

5.1.2Buffe40

5.1.3Reaso41

5.1.4Refusals42

5.1.5Alternatives42

5.1.6Endings43

5.2How to organize Negative Messages43

5.2.1Negative messages to clients and custome43

5.2.2Negative messages to superio43

5.2.3Negative messages to pee and subordinates44

5.3Example44

6.How to Apologize & How to Make a Mild Complaint48

6.1How to Apologize48

6.2How to Make a Mild Complaining Letter50

6.2.1Background50

6.2.2Problem51

6.2.3Solution52

6.2.4Warning （optional）52

6.2.5Closing52

6.3Example52

7.Peuasive Messages54

7.1The importance of peuasive messages54

7.2The classification and features of peuasive messages55

7.3Choosing a Peuasive Strategy55

7.3.1What do you want people to do?56

7.3.2What objectio, if any, will the audience have?56

7.3.3How strong a case can you make?57

7.3.4What kind of peuasion is best for the organization, and the

culture?58

7.4Using Your Analysis to Choose a Peuasive Strategy58

7.4.1Writing Peuasive Direct Request59

7.4.2Writing Peuasive Problem?Solving Messages60

7.5Tone in Peuasive Messages63

7.6Varieties of Peuasive Messages64

7.6.1Collection Lette64

7.6.2Performance Appraisals66

7.6.3Lette of Recommendation67

7.7Solving a Sample Problem68

8.Identify Purposes of Writing and Building Goodwill72

8.1To build goodwill72

8.2To create you?attitude72

8.3Positive emphasis78

8.4Reducing bias78

9.Reports80

9.1Title page81

9.2Letter or memo of tramittal83

9.3Table of contents85

9.4List of illustratio85

9.5Executive summary86

9.6Introduction87

9.7Background or History88

9.8Conclusio and Recommendatio88

10.Graphs and Other Visuals90

10.1When to use visuals91

10.2Designing visuals92

10.3Integrating visuals in your text98

11.Citing and Referencing99

11.1In?text citation99

11.2Bibliography/References101

12.Resume103

12.1When to prepare your job hunting103

12.2Evaluating your strengths and interests104

12.3What to include in a resume105

12.4Guidelines for resume107

12.5Mistakes and erro in a resume111

12.6Dealing with difficulties111

13.Making Oral Presentatio 113

13.1Dealing with fear113

13.2Purposes in oral presentatio114

13.3Planning a strategy for your presentation114

13.4Your opening and close should be strong115

13.4.1Your opener115

13.4.2Your End117

13.5Planning PowerPoint Slides117

13.6Organizing your information118

13.7Delivering a presentation118

13.8An example presentation text119

14.Organizing a meeting120

14.1Fit decide if you need to have a meeting120

14.2How to organize a meeting120

14.2.1Identify the need for a meeting121

14.2.2Planning a meeting121

14.2.3Arranging a meeting124

14.2.4Preparing for a meeting124

14.2.5Running a meeting125

14.2.6Finalizing & issuing the agreed minutes125

14.3During a meeting125

14.3.1At the beginning, you d have Small Talk125

14.3.2Welcome126

14.3.3Introductio126

14.3.4Roll Call/Apologies127

14.3.5Objectives127

14.3.6Following the Agenda128

14.3.7Closing a Meeting132

14.4Vocabulary for meetings134

Exercises137

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编辑推荐

刘晓鹏、崔发强主编的《商务交流》是一本较系统、较全面地介绍英语沟通技巧的工具书，又是一本应用于商务管理情境的英语实用文专辑。对关键内容配有汉语同步译文，便于阅读和使用。本书在总结前人研究成果及编者多年教学积累的基础上，以实用性、适用性为原则，力求帮助具有一定水平的英文学习者掌握各种信息的交流技巧，并解决在实际口头或书面交流时遇到的种种困难。

书籍介绍

商务交流（双语版），ISBN：9787122146359，作者：刘晓鹏，崔发强 编