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Harvard Business School professor Kotter (A Force for Change) breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s?change. In this excellent business manual, Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. "A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which complacency is virtually absent." Twenty-first century business change must overcome overmanaged and underled cultures. "Because management deals mostly with the status quo and leadership deals mostly with change, in the next century we are going to have to try to become much more skilled at creating leaders." Kotter also identifies pitfalls to be avoided, like "big egos and snakes" or personalities that can undermine a successful change effort. Kotter convincingly argues for the promotion and recognition of teams rather than individuals. He aptly concludes with an emphasis on lifelong learning. "In an ever changing world, you never learn it all, even if you keep growing into your '90s." Leading Change is a useful tool for everyone from business students preparing to enter the work force to middle and senior executives faced with the widespread transformation in the corporate world. 60,000 first printing; $100,000 ad/promo; dual main selection of the Newbridge Book Club Executive Program; 20-city radio satellite tour.

Copyright 1996 Reed Business Information, Inc.

From Library Journal

After trying an endless array of quick fixes and other panaceas, executives struggling to stay in business in a rapidly changing world are finding it necessary to consider more fundamental reasons for their lack of success. Kotter (The New Rules: A Force for Change, Free Pr., 1995) now offers a practical approach to an organized means of leading, not managing, change. He presents an eight-stage process of change with highly useful examples that show how to go about implementing it. Based on experience with numerous companies, his sound advice gets directly at reasons that organizations fail to change, reasons that concern primarily the leader. This is a solid, substantive work that goes beyond the cliches and the consultant-of-the-month's express down yet another dead-end street. With its clear demonstration of the hard work necessary to lead change, this important work stands with Michael Hammer's latest, Beyond Reengineering (see review above). Highly recommended.?Dale F. Farris, Groves, Tex.

Copyright 1996 Reed Business Information, Inc.

Preface

PART I THE CHANGE PROBLEM AND ITS SOLUTION

1. Transforming Organizations: Why Firms Fail

2. Successful Change and the Force That Drives It

PART II THE EIGHT-STAGE PROCESS

3. Establishing a Sense of Urgency

4. Creating the Guiding Coalition

5. Developing a Vision and Strategy

6. Communicating the Change Vision

7. Empowering Employees for Broad-Based Action

8. Generating Short-Term Wins

9. Consolidating Gains and Producing More Change

10. Anchoring New Approaches in the Culture

PART III IMPLICATIONS FOR THE TWENTY-FIRST CENTURY

11. The Organization of the Future

12. Leadership and Lifelong Learning

About the Author

John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and is a frequent speaker at top management meetings around the world. He is the author of seven best-selling business books.

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management deals mostly with the status quo and leadership deals mostly with change,

Without enough leaders, the vision, communication, and empowerment that are

at the heart of transformation will simply not happen well enough or fast enough to satisfy our needs and expectations.

Development of leadership potential doesn't happen in a two week course or even a four-year college program, although both can help.

Most complex skills emerge over decades, which is why we increasingly talk about "lifelong learning."

If the time at work does little or nothing to develop those skills, we will probably never live up to our potential

to be continued

the use of consultants as a tactic for creating a sense of urgency and challenge the status quo

Good managers keep the change management process under control while good leaders create the vision to drive the change

Management Versus Leadership

Management is a set of processes that can keep a complicated system of people and technology runningsmoothly. The most important aspects of management include planning, budgeting, organizing, staffing,controlling, and problem solving. Leadership is a set of processes that creates organizations in the first placeor adapts them to significantly changing circumstances. Leadership defines what the future should look like,aligns people with that vision, and inspires them to make it happen despite the obstacles.

Consequently, all widespread communication in a change effort must be jargon free.

书籍介绍

What will it take to bring your organization successfully into the twenty-first century? The world's foremost expert on business leadership distills twenty-fiveyears of experience and wisdom based on lessons he haslearned from scores of organizations and businesses to write this visionary guide. The result is a very personal book that is at once inspiring, clear-headed, and filled with important implications for the future. The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used in the attempt totransform their companies into stronger competitors -- total quality management, reengineering, rightsizing, restructuring, cultural change, and turnarounds -- routinely fall short, says Kotter, because they fail to alter behavior. Emphasizing again and again the critical need for leadership to make change happen, Leading Change provides the vicarious experience and positive role models for leaders to emulate. The book identifies an eight-step process that every company must go through to acheive its goal, and shows where and how people -- good people -- often derail. Reading this highly personalbook is like spending a day with John Kotter. It reveals what he has seen, heard, experienced, and concluded in many years of working with companies to create lasting transformation. The book is an inspirational yet practical resource for everyone who has a stake in orchestrating changes in their organization. In Leading Change we have unprecedented access to our generation's master of leadership.